Stouffers® Bowl-fulls™ // Positioning, Naming
Met consumers’ appetite for a hearty bowlful of satisfaction.
Positioned and named the most successful brand launched in 8 years by Nestle’s frozen food division (at time of launch).
Inspired by the food bowl craze sweeping across every cuisine and every part of the day, Stouffer’s developed a product platform for their frozen line. In order to ensure it fit their brand, they brought us in to develop a brand name and positioning for the line.
We explored a range of ideas that brought to life the hearty, wholesome, and comforting attributes of the brand, but one idea scored off the charts: Bowl-Fulls did the perfect job of showcasing the hearty portions, premium ingredients, and Stouffer’s-style satisfaction of the products while establishing a platform that already has plans to be extended into new categories for future innovation.
