Nestlé® Toll House® Seasonal Filled Baking Truffles // Package Design
Designed the packaging for seasonal truffles that was equal parts fanciful, functional, and flexible.
Nestlé Tollhouse is the baking brand renowned for its sunny yellow packaging and beloved morsels. Introducing a new form—plus seasonal flavors—to this cherished brand was a challenge to their iconic packaging.
After exploring design departures both subtle and distinct, we landed on a breeze of illustrative holiday imagery to highlight the flavor and excite consumers. We also established strong communication banding and prominent illustration to call out the indulgent new truffle form.
The breakaway success of this launch resulted in seasonal returns of Pumpkin Spice and Peppermint, and year-round shelf availability for the Sea Salt Caramel variety.