RepHresh™ Cooling Relief Spray // Package Design
Head-turning design from the bottom up.
RepHresh is the leading line of feminine hygiene products that help women best care for their most intimate areas. They approached us with a breakthrough new product that would make on-the-go relief a reality.
// Challenge
Distinguish this product from their at-home treatments without disrupting their existing packaging architecture.
// Solution
We highlighted the upside-down application of this new product by designing it bottom-up, creating a unique look-and-feel that distinguished it from the baseline of products while still keeping it part of the family.
Using their clinical credentials with a soothing color palette as a backdrop to showcase the product form on the front of the package, we were able to stay true to their brand yet open up a distinctively different design.
