Arm & Hammer™ Powder Laundry Detergent // Package Design, Digital Communications
Crafting the packaging and the page it lives on.
Arm & Hammer created an exclusive direct-to-consumer laundry powder for Amazon to address competition from other natural, DTC-only competitors that were cropping up in this space.
A fresh, modern design matched with clear iconography and selling points sent this natural laundry powder to the top of the category on Amazon.
The distinguished success of this design came from highlighting Arm & Hammer’s celebrated ingredient—natural baking soda from Green River, Wyoming—as a key differentiator, and it immediately became a top 20 in the category on Amazon. Our modern illustration used white and natural greens to complement the core orange and navy brand colors while avoiding the expected natural green leaves or retro cues prevalent in this space. This modern natural style was carried through to the development of copy and visuals to launch the store page and support digital communications.
